Promotional print ads as new avenue of marketing.

While many companies are feeling the pressures of the current economy, some have found a way to flourish. Tampa Bay Graphics, the Bay Area’s premier printing and graphic design firm, is doing just that—and they’re doing it by helping other companies increase revenue. Their facilities, with the head office located in downtown Saint Petersburg, yield the room necessary for the company’s state-of-the-art printers, a graphic design studio, an editorial department, and now an extensive direct mail department. The company sees their growth and success as a positive sign for the future.

Owner, Dustin Drudy, explained, “Well designed promotional printing is one of the best ways to increase sales. It’s affordable, gets results, and is one of the easiest ways to reach niche audiences—it’s beginning to replace more traditional forms of advertising. In fact, we’re our own best client!” Tampa Bay Graphics practices what they preach. The company uses exactly the same marketing techniques as their customers—from targeted mailings to email marketing campaigns.

“We are constantly trying new things. We know that if we get results from our products, our customers will too.” Drudy continued. “We’re in the business of generating business for our clients.”

Each week, Tampa Bay Graphics tries something new and then gauges the public’s response. Through careful analysis, the company is able to ascertain which campaigns will work best for each client. In addition, the company’s graphic department works with the client. “By working one-on-one with the designer, our clients are assured that the finished product both represents their company and appeals directly to their customers. We also offer mailing campaigns—most can reach specific demographics, have a design created, print and mail all of the promotional materials all for less than the cost of one standard postage stamp.”

For this reason, companies are turning to Tampa Bay Graphics. Saint Petersburg resident, Kirstie Wilson, owner and CEO of British Business Connection said, “I asked Tampa Bay Graphics to re-design my logo and print business cards and postcards at extremely short notice for a conference. They were understanding, accommodating and handled my panic with empathy. My logo is magnificent, and the printing was delivered with time to spare. I can't recommend them enough. They are my ‘Go-To’ print company.”

Stories like these aren’t uncommon for Tampa Bay Graphics’ customers. Drudy and his staff receive numerous letters and phone calls from clients—ranging from realtors to night clubs—who have seen a marked increase in sales since using their services. “It’s wonderful getting feedback like this.” Drudy exclaimed, “We love what we do because every time we expand, it means our clients are seeing results. What’s better than that?”
Internet marketers feel this nowadays very well.